How This Applies to Home Care Marketing
Recognizing buyer intent helps prioritize marketing efforts and allocate budget effectively. High-intent searches for home care include geographic modifiers (“home care in Scottsdale”), urgent language (“need home care now”), and comparison terms (“best home care agencies”). These warrant higher ad bids and prime landing page real estate.
Lower-intent but valuable searches include educational queries (“how to care for parent with dementia”), which capture families earlier in their journey. While these visitors won’t convert immediately, they’re building familiarity with your brand. Content strategy should address both high and low intent to capture families at every stage.
Key Takeaway
Segment your keywords by intent level and tailor your approach accordingly. Invest heavily in converting high-intent traffic (through optimized landing pages and aggressive bidding) while building long-term relationships with lower-intent visitors through helpful content.