How This Applies to Home Care Marketing
For home care websites with multiple service types, locations, and content categories, breadcrumbs significantly improve navigation. A visitor on your Phoenix dementia care page can quickly see they’re in Services > Dementia Care > Phoenix and easily navigate to the main dementia page or all services.
SEO benefits include clear internal linking structure that helps search engines understand page relationships, reduced bounce rates as users explore related content, and eligibility for breadcrumb rich results in Google that make your listings more visually appealing and informative.
Key Takeaway
Implement breadcrumbs on all pages beyond the homepage, especially service pages, location pages, and blog posts. Use BreadcrumbList schema markup to enable rich results in Google, and ensure breadcrumbs reflect your logical site hierarchy.