How This Applies to Home Care Marketing
Branded keyword performance tells you about your reputation and awareness in the market. If people search for your agency by name, they’ve heard of you—likely through referrals, advertising, or content marketing. These searchers are often further along in their decision process and more likely to convert.
Protecting your branded keywords is essential. Ensure you rank #1 for your agency name by having a well-optimized homepage and Google Business Profile. Monitor for competitors bidding on your brand name in paid search. Create content addressing common branded searches like “[Agency name] reviews” or “[Agency name] pricing” to control the narrative.
Key Takeaway
Monitor branded search volume as a key performance indicator. Growing branded searches indicate successful awareness building. Also set up Google Alerts for your agency name to catch any mentions—positive or negative—that could affect branded search results.