How This Applies to Home Care Marketing
For home care websites, bounce rate context matters. A 70% bounce rate on a contact page might be fine—visitors found the phone number and called. But a 70% bounce rate on a services page suggests visitors didn’t find what they expected or weren’t compelled to explore further.
Common causes of high bounce rates on home care sites include slow loading (especially on mobile), content that doesn’t match search intent, outdated designs that reduce trust, lack of clear calls-to-action, and intrusive popups. Analyzing bounce rate alongside other metrics like time on page provides a clearer picture of whether visitors are engaged or disappointed.
Key Takeaway
Don’t obsess over site-wide bounce rate—analyze it by page type and traffic source. Prioritize reducing bounce rates on high-value service pages while understanding that some pages naturally have higher rates due to their purpose.