How This Applies to Home Care Marketing
For home care agencies, average position is a key performance indicator for both organic and paid search. Most users don’t scroll past the first few results, so moving from position 8 to position 3 can dramatically increase traffic—often more than doubling click-through rates.
Track average position for your most valuable keywords: service terms like “home care [city],” condition-specific terms like “dementia care services,” and comparison terms like “home care vs nursing home.” Monitoring position changes helps you identify content that needs updating, competitors gaining ground, or algorithm impacts on your rankings.
Key Takeaway
Focus on keywords where you rank positions 4-15—these are your best opportunities for quick wins. Small improvements in content quality or backlinks can push these to page one where they’ll actually drive traffic. Don’t obsess over position 1; positions 2-3 often have comparable traffic.