How This Applies to Home Care Marketing
For home care agencies with limited marketing staff, automated bidding can simplify campaign management while potentially improving results. Google’s algorithms can adjust bids thousands of times per day based on conversion likelihood—far more granularly than manual management allows.
However, automated bidding requires sufficient conversion data to work effectively. If your campaigns generate only a few leads weekly, the algorithm lacks the data needed to optimize well. Agencies should typically have at least 30-50 conversions monthly before relying heavily on automated bidding. Until then, enhanced CPC or manual bidding with bid adjustments may perform better.
Key Takeaway
Start with Maximize Clicks to gather data, then transition to Target CPA once you have consistent conversion volume. Set realistic CPA targets based on your historical data, and give automated strategies at least 2-3 weeks to learn before judging performance.