How This Applies to Home Care Marketing
For home care agencies, domain authority matters because it affects your ability to rank for competitive keywords. A new agency website with DA 15 will struggle to outrank established competitors with DA 40+, even with excellent content. Building authority requires earning quality backlinks from reputable sources over time.
Practical ways to build domain authority include getting listed in healthcare directories, earning coverage in local news, contributing expert quotes to industry publications, and creating link-worthy resources like caregiver guides or local senior resource lists. Each quality backlink from a higher-authority site passes some authority to yours.
Key Takeaway
Check your domain authority using Moz’s free tool and compare against competitors. If you’re significantly behind, focus on realistic keyword targets while building authority. Aim for authoritative healthcare and local news backlinks rather than quantity from low-quality sites.