How This Applies to Home Care Marketing
Assisted living referrals work in multiple directions for home care agencies. Some assisted living residents need supplemental one-on-one care beyond what the facility provides—this creates service opportunities. Conversely, when home care clients need more support than in-home care can provide, an ethical referral to assisted living maintains trust with the family.
Building referral relationships with assisted living communities requires marketing directly to administrators and care coordinators. Demonstrate how your supplemental services can enhance resident care and reduce facility burden. For content marketing, comparison content like “Assisted Living vs. Home Care” captures families evaluating options.
Key Takeaway
Develop relationships with local assisted living communities as both referral sources and referral destinations. This positions your agency as a collaborative partner in the care continuum rather than a competitor, and generates referrals in both directions.