How This Applies to Home Care Marketing
Algorithm updates are particularly important for home care agencies because healthcare content faces extra scrutiny under Google’s YMYL (Your Money Your Life) guidelines. Updates like the Helpful Content Update and various core updates have significantly impacted healthcare websites, rewarding those with genuine expertise and penalizing thin or generic content.
Agencies that built their SEO on shortcuts—like auto-generated location pages or content written without medical review—often see dramatic drops after updates. Conversely, agencies with authentic, expert-reviewed content and strong E-E-A-T signals typically benefit from updates that filter out lower-quality competitors.
Key Takeaway
Don’t chase algorithm changes; focus on sustainable quality. Create genuinely helpful content, demonstrate real expertise through author credentials and medical review, and build your site for users first. This approach insulates you from negative impacts while positioning you to benefit from updates.