How This Applies to Home Care Marketing
Monitor your site for 404 errors using Google Search Console and site audit tools. Fix broken internal links causing 404s. Redirect deleted pages to relevant alternatives rather than leaving them as 404s when they have external links or traffic.
Create a helpful 404 page that guides lost visitors back to useful content. Include navigation to main sections, a search function, and friendly messaging. A good 404 page recovers some users who would otherwise leave.
Key Takeaway
Monitor and minimize 404 errors. Fix broken internal links, redirect deleted pages with traffic or links, and create a helpful 404 page that guides lost visitors. Regular audits catch 404 issues before they compound.